Interview with the Shopping Cart Technologies Team - Make Editorial Shoppable

Uploaded on Wednesday 28 May 2014



The shift in the publishing industry from print to digital is no doubt revolutionary, but it remains challenging for publishers to differentiate themselves digitally and to benefit from their online presence. While understanding the upside to monetizing online content, few publishers have encountered a much sought after, reliable solution.

SHOPPING CART TECHNOLOGIES has dedicated the past three years to developing a unique and seamless e-commerce solution that enables publishing companies to monetize their editorial based on a revenue share model with brand partners.

For the first time ever, editors can select any product from the e-commerce site of any brand they’d like to feature on their website. Publishers simply partner with their choice of brands, and SCT'S groundbreaking technology will continually sweep the brands’ webshops in near real-time, ensuring that the products featured on the publication’s site are always current and always in-stock. Readers are now able to purchase any number of editorial featured products from a multitude of brands without ever leaving a publisher’s website. Visitors will experience one universal and consolidated checkout process. Thanks to SCT, editors can continue to engage their visitors, increasing traffic and time spent on their websites, while brands benefit from remaining the merchant of record for every transaction.

SHOPPING CART TECHNOLOGIES' many innovative products include: a near real-time data aggregation system, a customized payment gateways, a product inventory management system, an image tagging tools and an embedded shopping cart. And the best part is our technology does not require the use of cumbersome APIs or data feeds between publishers and their brand partners.

SHOPPING CART TECHNOLOGIES provides the only complete and reliable solution on the market, and it is now available as a turn-key white label product.


Language: English

Year of Production: 2014

Length: 5:20

Country: United States

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