Faces of Fashion: Totally Cool ® Richard Renda The Man in Front of the Riser @ Mercedes-Benz Fashion Week

Uploaded on Tuesday 10 September 2013


Fereshteh Forough interviews Executive Director & Producer Richard Totally Cool ® Renda the man responsible for keeping the immensely chaotic photo riser at Mercedes-Benz Fashion Week functioning smoothly. It's an incredibly important role, as photographers and videographers make their way to New York City twice a year to get the images that will be seen in publications and websites around the world, and the shot cannot be missed.


Language: English

Year of Production: 2013

Length: 6:30

Country: United States

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